Pay for views, not clicks. If your ad drives action, that is a bonus.
AdGrove charges exclusively for video views. There are no cost-per-click (CPC) fees, no charge for user interactions, and no additional billing when viewers click through to your website. If your advertisement drives traffic and conversions, that value comes at no extra cost. You pay once for the view, and everything that follows is yours to keep.
Most digital advertising platforms charge advertisers on a cost-per-click (CPC) basis, either as the primary pricing model or as an additional charge on top of impression costs. On the surface, paying for clicks seems logical: you only pay when someone shows enough interest to take action. In practice, CPC pricing creates several problems for advertisers.
Click fraud remains a persistent industry challenge. Competitors, bots, and click farms generate fraudulent clicks that drain advertising budgets without delivering any genuine interest. Industry estimates suggest that between 14% and 36% of all ad clicks are fraudulent, depending on the platform and industry. Advertisers spend billions of pounds annually on clicks that will never convert into customers.
AdGrove's pricing model is exclusively based on completed video views. When a user watches your advertisement in full and then clicks through to your website, there is no additional charge for that click. The impression has already been paid for, and the click is simply the natural outcome of an effective advertisement.
This approach aligns the platform's incentives with the advertiser's goals. AdGrove benefits when advertisers achieve strong results, because satisfied advertisers create more campaigns. There is no financial incentive for the platform to inflate click metrics or to design systems that encourage accidental clicks.
With click charges removed from the equation, calculating return on investment becomes straightforward. Your AdGrove spend is a fixed, known quantity determined entirely by your impression target and ad duration. Any clicks, website visits, sign-ups, or purchases that result from your campaign represent pure upside with no incremental cost.
This clarity is particularly valuable for performance marketers who need to calculate customer acquisition costs precisely. If a campaign of 100,000 impressions costs £450 and generates 2,000 website visits and 50 conversions, your cost per acquisition is £9.00. On a CPC platform, those same 2,000 clicks might have cost an additional £1,000 to £3,000, pushing the acquisition cost to £29 to £69 per conversion.
Because AdGrove does not charge for clicks, there is no financial pressure to minimise click-through rates through cautious creative design. Advertisers are free to include compelling calls to action, interactive elements, and direct response messaging without worrying about inflating their costs.
This freedom encourages advertisers to create more engaging, action-oriented video content. Strong calls to action that would be financially punitive on a CPC platform are actively encouraged on AdGrove, because they improve the user experience and drive better outcomes for both advertisers and the publishers whose audiences they reach.
Join AdGrove and experience the power of rewarded ads, where every view is a complete view.