No bidding wars, no hidden fees. Transparent pricing from £6 per 1,000 views.
AdGrove operates on a fixed pricing model, not an auction. Advertisers pay a predetermined rate based on ad duration, ranging from £6 to £9 per 1,000 completed impressions. This means you always know exactly what your campaign will cost before you commit, with no price fluctuations, no competitor bidding, and no hidden platform fees eating into your budget.
Most digital advertising platforms use real-time bidding (RTB) to determine ad prices. Advertisers compete against each other in millisecond auctions, and the price you pay depends on how many other advertisers want the same audience at the same moment. This creates unpredictable costs that make budget planning difficult.
During peak periods such as Black Friday, Christmas, or major sporting events, CPM rates on auction platforms can spike by 200% to 400%. An advertiser who budgeted £10 per thousand impressions in October might find themselves paying £30 or more for the same inventory in December. This volatility disproportionately affects smaller businesses that cannot absorb sudden cost increases.
AdGrove charges a flat rate based solely on the duration of your video advertisement. A 15-second ad costs £6 per thousand impressions. A 30-second ad costs £7. A 45-second ad costs £8, and a 60-second ad costs £9. These prices are consistent regardless of the time of year, the target audience, or the level of demand on the platform.
When you create a campaign, you set a target number of impressions and pay upfront. A campaign targeting 100,000 impressions with a 30-second ad will cost exactly £700. There are no additional platform fees, no technology surcharges, and no hidden costs. The price you see is the price you pay.
Budget certainty is the most obvious advantage. Marketing teams can plan quarterly and annual budgets with confidence, knowing that AdGrove costs will not fluctuate. This makes it straightforward to calculate return on investment and compare AdGrove performance against other marketing channels.
Fixed pricing also removes the strategic complexity of bid management. On auction platforms, advertisers must constantly monitor and adjust their bids to remain competitive without overspending. This requires either dedicated staff or expensive bid management software. With AdGrove, you set your campaign parameters once and the platform handles delivery. No bid adjustments, no pacing algorithms, no daily oversight required.
Because every AdGrove impression is a completed view, the fixed CPM represents genuine value. On auction platforms, you might pay £15 per thousand impressions, but if only 30% of viewers watch your ad to completion, your effective cost per completed view is £50 per thousand. With AdGrove, £6 per thousand impressions means £6 per thousand completed views.
This transparency extends to publisher payouts as well. Publishers receive 90% of the advertising revenue, creating a sustainable ecosystem where both sides of the marketplace benefit from clear, predictable economics. There are no intermediary fees, no demand-side platform charges, and no supply-side platform commissions eroding the value chain.
Join AdGrove and experience the power of rewarded ads, where every view is a complete view.