Terms of Service

1. Introduction

Welcome to AdGrove. These Terms of Service ("Terms") govern your use of the AdGrove platform, including our website, APIs, and related services (collectively, the "Service"). By accessing or using the Service, you agree to be bound by these Terms.

AdGrove operates as an advertising platform that connects advertisers with website publishers. We facilitate the delivery of video advertisements but do not directly create, host, or distribute advertising content ourselves.

2. Service Description

AdGrove provides:

• For Advertisers: Tools to create, manage, and distribute video advertising campaigns to targeted audiences across our publisher network.
• For Publishers (Billboards): Integration tools to display rewarded video advertisements on their websites and earn revenue from valid impressions.

The Service includes manual review processes, content moderation, audience targeting, analytics, and payment processing through our integrated payment provider (Stripe).

3. User Responsibilities

3.1 Advertisers

As an advertiser, you agree to:

• Provide accurate information about your business and advertising content
• Ensure all video content complies with our Acceptable Use Policy
• Maintain accurate destination URLs that match the advertised content
• Promptly respond to any requests from our moderation team
• Pay for all approved advertising campaigns as agreed

3.2 Publishers

As a publisher, you agree to:

• Accurately represent your website's content category and audience demographics
• Implement the AdGrove integration code correctly and not modify it to circumvent security measures
• Not generate fraudulent impressions or clicks through bots, incentivised traffic, or other artificial means
• Ensure your website content complies with our Acceptable Use Policy
• Clearly opt-in to any restricted ad categories (Adult, Gambling, Alcohol) you wish to display

4. Content Moderation & Review Process

AdGrove maintains a manual review process for all advertising campaigns and publisher websites. This process includes:

• Review of all video advertisements before they go live
• Verification of destination URLs and landing page content
• Assessment of advertiser and publisher legitimacy
• Category-specific review for restricted content types
• Ongoing monitoring for policy violations

We reserve the right to reject, pause, or remove any content or account that violates these Terms or our Acceptable Use Policy.

5. Restricted Categories

Certain advertising categories require additional verification and opt-in consent:

5.1 Adult Content (18+)

Adult content advertisements are only served to publishers who have explicitly opted-in to display such content. Both advertisers and publishers in this category undergo enhanced verification.

5.2 Gambling

Gambling-related advertisements must comply with applicable laws in target regions. Advertisers must hold appropriate licenses and publishers must opt-in to display gambling content.

5.3 Alcohol

Alcohol advertising must comply with regional regulations and age restrictions. Publishers must opt-in to display alcohol-related advertisements.

Our system ensures that restricted category ads are only shown on websites that have explicitly opted-in to those categories, protecting both advertisers and publishers.

6. Payment Terms

6.1 Advertiser Payments

• Payment is required before campaign activation
• Prices are displayed in GBP (British Pounds) unless otherwise specified
• Payments are processed securely through Stripe

6.2 Publisher Payments

• Publishers are paid for valid impressions based on our published rates
• Minimum payout threshold applies
• Payments are processed through Stripe Connect
• Fraudulent impressions will not be paid and may result in account termination
• 100% fill backfill: When no paid campaign matches a viewer, AdGrove serves a house ad at the standard CPM. As a last resort, AdGrove may serve a "Ghost Ad" (a clearly labelled AdGrove promo). Ghost Ad impressions pay publishers a fixed reduced CPM, currently £0.50, configurable by AdGrove with reasonable notice. Ghost Ads are limited to the Global market tier.

6.3 Cancellations & Refunds

Campaigns can be cancelled at any time from your advertiser dashboard. AdGrove does not offer full refunds on cancelled campaigns. When you cancel an active campaign:

• A processing fee of £5 or 10% of the campaign value, whichever is greater, is retained to cover non-refundable card processing costs and operational overhead.
• The remainder is refunded pro-rata based on undelivered impressions:refund = (total paid − processing fee) × undelivered ÷ target.
• Refunds are issued to the original payment card and typically appear within 5 to 10 business days.
• AdGrove reserves the right to cancel or pause any active campaign that breaches these Terms or our Acceptable Use Policy. In that case no refund is issued and the matter may be referred for further action.
• You expressly consent to your campaign beginning immediately on approval, which waives the 14-day statutory cancellation right under the UK Consumer Contracts Regulations 2013 for the portion of the service already delivered.

7. Account Termination

We may suspend or terminate your account if you:

• Violate these Terms or our Acceptable Use Policy
• Engage in fraudulent activity
• Provide false or misleading information
• Fail to pay for services rendered
• Attempt to circumvent our security or fraud detection systems

Upon termination, you will retain access to any earned but unpaid revenue, subject to our fraud verification process.

8. Limitation of Liability

AdGrove provides the Service "as is" without warranties of any kind. We are not liable for any indirect, incidental, or consequential damages arising from your use of the Service. Our total liability is limited to the amount you have paid us in the 12 months preceding any claim.

9. Changes to Terms

We may update these Terms from time to time. We will notify you of significant changes via email or through the Service. Continued use of the Service after changes constitutes acceptance of the updated Terms.

10. Contact Information

For questions about these Terms, please contact us at:

Email: legal@adgrove.io
Website: adgrove.io