1. Introduction
AdGrove ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising platform and related services.
2. Information We Collect
2.1 Account Information
When you create an account, we collect:
- Email address
- Full name
- Company/business name (if applicable)
- Website URLs (for publishers)
- Payment information (processed securely by Stripe)
2.2 Usage Information
We automatically collect:
- IP addresses (hashed for privacy)
- Device type and browser information
- Geographic location (country level)
- Ad interaction data (impressions, clicks, view duration)
- Session and cookie data
2.3 Content Information
For advertisers, we store:
- Video advertisement files
- Campaign settings and targeting preferences
- Destination URLs and call-to-action text
3. How We Use Your Information
We use collected information to:
- Provide and maintain the Service
- Process payments and payouts
- Match advertisements with appropriate publisher websites
- Detect and prevent fraud
- Improve our services and user experience
- Comply with legal obligations
- Communicate with you about your account and the Service
4. Data Sharing
We may share your information with:
4.1 Service Providers
- Stripe: Payment processing
- Cloudflare R2: Video storage
- Analytics providers: Usage analysis
4.2 Legal Requirements
We may disclose information if required by law, court order, or to protect our rights and safety.
4.3 Business Partners
Advertisers receive aggregated, anonymised performance data. Publishers see campaign categories but not advertiser personal information.
5. Cookies and Tracking
We use cookies and similar technologies to:
- Maintain your session and preferences
- Track ad impressions and prevent fraud
- Implement frequency capping
- Analyse platform usage
Our ad player uses minimal tracking focused on impression validation and fraud prevention. We do not use cookies for cross-site behavioural advertising.
6. Data Security
We implement industry-standard security measures including:
- Encryption in transit (HTTPS/TLS)
- IP address hashing for privacy
- Secure authentication with password hashing
- Regular security audits
- Access controls and monitoring
7. Data Retention
We retain your data as follows:
- Account data: For the duration of your account plus 2 years
- Impression data: Aggregated indefinitely; raw logs for 90 days
- Payment records: As required by law (typically 7 years)
- Video content: 30 days after campaign ends
8. Your Rights (GDPR)
If you are in the UK or EU, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Portability: Receive your data in a portable format
- Objection: Object to certain processing activities
- Restriction: Request limited processing
To exercise these rights, contact us at privacy@adgrove.io.
9. International Transfers
We process data primarily in the United Kingdom and European Union. When data is transferred outside these regions, we ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable.
10. Children's Privacy
AdGrove is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a minor, we will delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or through the Service. The "Last updated" date at the top of this page indicates when the policy was last revised.
12. Contact Us
For questions or concerns about this Privacy Policy or our data practices:
Data Protection Officer: privacy@adgrove.io
General Enquiries: support@adgrove.io
Website: adgrove.io