A small, founder-led studio that builds software which gives back. AdGrove is its disruptive ad network for the open web, and the name you see at checkout.
Posh Tonic builds software that hands value back to the people who use it. AdGrove is the latest place that principle shows up.
Posh Tonic is a deliberately small, founder-led agency. There is no sprawling team and no venture funding pushing for growth at any cost. The studio exists to ship a handful of things, ship them well, and make sure each one leaves the person using it a little better off than it found them.
Most companies are designed, top to bottom, to extract: attention, data, time, money, then more attention. We try to work the other way around. Every product we build is asked the same awkward question at the start. How does this empower the person using it, and how can it return something tangible to them, beyond the obvious utility of the thing itself?
That principle shows up in unexpected places. Every game we make includes a way for players to earn real money from the time they spend in it. Our apps and websites tend to pool advertising revenue and redistribute it back into the user base, whether that takes the form of prizes, percentage shares, or community rewards. The face value of a product is only ever half the story. The other half is the income, the saving, or the opportunity it quietly hands back.
The web's relationship with advertising is broken. Posh Tonic built AdGrove to fix the part of it we could reach.
For years the open web has been treated as a pop-up battleground. Intrusive banners, autoplaying interruptions and chase-you-around-the-page ads have trained a whole generation of readers to install blockers and tune the experience out. The result is worse for everyone: publishers earn less, advertisers reach fewer real people, and viewers spend their day swatting away noise.
We looked at that mess and asked an obvious question. Mobile gaming solved this years ago with rewarded ads, where players willingly watch a short video in exchange for something they actually want. Why has the open web not adopted the same idea? AdGrove is our answer. We give publishers a clean way to gate the content their visitors are already there for, and we give advertisers a captive, attentive audience who chose to be there.
The other half of the answer is quality. Every campaign on AdGrove is reviewed by a real human being before it goes near a viewer. No AI-generated filler, no careless creative, no race to the bottom. When a viewer sees the AdGrove logo, they should know the next minute of their time will be worth it. That promise is the entire product.
AdGrove is owned and operated by Posh Tonic. Here is what that means at checkout, and why it is nothing to worry about.
AdGrove is not a separate company with its own bank account. It is built and run by Posh Tonic, and Posh Tonic operates the Stripe account that processes every AdGrove payment. So when you buy a campaign or a slot, the Stripe checkout and your card statement show the Posh Tonic name rather than AdGrove.
That is an operational choice, not a red flag. Posh Tonic runs one Stripe account across several ventures, and branding the checkout with AdGrove would require its own dedicated Stripe account, which we have not created yet. Behind the name on the receipt, the money reaches exactly the same AdGrove platform that runs your campaigns and pays publishers.
Nothing about your campaign, your refunds or your earnings changes because of the name on the statement. The team that builds AdGrove, supports it and answers your tickets is the same team in either case.
The handful of things people reasonably want to know when the name on the bill is not the name on the product.
Posh Tonic, the parent company that owns and operates AdGrove. When you buy a campaign or a slot, the charge is run by Posh Tonic and shows that name on your statement and at the Stripe checkout.
Yes. Every payment is processed by Stripe under its PCI DSS compliance. AdGrove never holds your card number, and the money reaches the same AdGrove platform that runs your campaigns and pays publishers.
Posh Tonic runs a single Stripe account across several ventures, and Stripe shows the account holder name at checkout. An AdGrove-branded checkout is planned, but it needs its own Stripe account, which is not yet in place. This is an operational detail, not a sign that something is wrong.
No. Campaign delivery, refunds and publisher payouts are all handled by the AdGrove platform exactly as normal. The name on the receipt is Posh Tonic; the service behind it is AdGrove.
AdGrove support, through the Support page or your dashboard. The same team handles payments and campaigns, and can bring in Posh Tonic directly if a question needs it.
Now you know who is behind it. Here is everything else you might want to read, run or earn.