How it works

How AdGrove works.

AdGrove powers rewarded video ads for websites. Content is gated behind ads, every ad is watched in full, and everyone benefits.

Format

What are rewarded ads?

Just like in mobile games, rewarded ads give users something valuable in exchange for watching a full video ad. On the web, this means gated content: users watch an ad to unlock articles, downloads, premium features, or any content you choose.

User sees gated content

Watches ad to completion

Content unlocks

For advertisers

100% completion, every time

Rewarded video ads outperform every other format on engagement, completion, and budget control.

No skips

Every ad is watched to completion

Engaged viewers

Users choose to watch for content access

100% view-through

Full message delivery, every time

No click fees

Clicks on your CTA are included at no extra cost

Fixed budgets

Pay upfront for exact impressions. No runaway spend

Advertiser flow

Launch in four steps

From sign-up to live campaign in under an hour.

Create campaign

Step 1

Sign up, choose your role as an Advertiser, and create your first campaign. Upload your video ad (15s, 30s, 45s, or 60s), add a compelling CTA, and set your destination URL.

Set targeting

Step 2

Choose your target categories (Gaming, Travel, Technology, Lifestyle, etc.) and geographic regions. Your ads will only show on relevant publisher sites matching your criteria.

Choose budget

Step 3

Select from 10K to 10M+ impressions. Pay upfront for exactly what you book. Your campaign delivers, then stops. Rates: £6 to £9 per 1,000 views depending on duration.

Track results

Step 4

Once approved, your campaign goes live. Track impressions, clicks, and CTR in real-time. Every impression is a complete view with no partial plays or skips.

Start running rewarded ads

Specs

Video requirements and pricing

Everything you need to prepare and price your campaign.

Video requirements

Durations15, 30, 45, or 60 seconds

FormatsMP4, WebM, MOV

Max file size100MB

Resolution720p min, 1080p recommended

Review timeUsually within 24 hours

Pricing by duration

15 second video£6.00 / 1,000

30 second video£7.00 / 1,000

45 second video£8.00 / 1,000

60 second video£9.00 / 1,000

PaymentStripe (cards accepted)

For publishers

Gate content, maximise earnings

Rewarded ads pay better and respect your visitors. Win for both.

100% fill rate

Every content unlock equals one impression

Higher CPMs

Full-view ads command premium rates

User-friendly

Users choose to watch, not interrupted

Publisher flow

Get paid in four steps

From sign-up to your first payout in days, not months.

Step 1

Verify ownership

Step 2

Prove you own the site via DNS TXT record or HTML meta tag.

Integrate and gate content

Step 3

Add our script or npm package to your site. Create "Watch to Unlock" buttons.

Get paid

Step 4

Earn £5.40 to £8.10 for every 1,000 ad views. That is 90% of the advertiser spend.

Good to know

Key points

The fundamentals of how AdGrove operates, end to end.

Rewarded format

Key point

AdGrove specialises in rewarded ads only. No banners, no interstitials. Users watch to unlock content.

Full view guarantee

Key point

No skips, no partial views. Every ad plays to completion before content unlocks.

Quality control

Key point

Every ad campaign is manually reviewed before going live. Brand-safe, high-quality inventory only.

Review process

Key point

Campaign and website reviews typically complete within 24 hours.

Transparent fees

Key point

No hidden fees. Advertisers pay £6 to £9 per 1,000 impressions. Publishers receive 90%.

Global reach

Key point

Target specific countries or regions. Publishers from anywhere can join.

Get started

Ready to get started?

Experience the power of rewarded ads, where every view is a complete view.

Start running rewarded ads