Everything you need to know about AdGrove: pricing, payouts, fraud prevention, and how every impression is guaranteed.
Our pricing reflects the rewarded ad model's efficiency. Because every ad is watched in full, you get true value for every impression. Traditional platforms charge more because they know most ads won't be completed. You're essentially subsidising wasted impressions.
No. Unlike most platforms that charge separately for clicks (CPC) on top of impressions, AdGrove charges only for views. If a viewer clicks your call-to-action, that's included at no extra cost. We believe great ad content shouldn't be penalised for being effective.
Absolutely not. When you submit a campaign, we authorise your card for a fixed number of impressions, but you are only charged if the campaign is approved. Once live, the campaign runs until that impression target is reached, then stops automatically. There are no open-ended budgets, no daily spend caps to monitor, and no risk of accidentally overspending.
When you submit a campaign for review, your card is authorised (a temporary hold) for the campaign total, but no money moves. If our reviewers approve the campaign, we capture the authorised amount and the campaign goes live. If we reject the campaign, the authorisation is released and you are not charged. Authorisations typically last around 7 days; we aim to review every campaign well within that window.
No. The CPM rates shown are exactly what you pay. There are no platform fees, no setup costs, no click charges, and we absorb all payment processing fees. You only pay for the impressions you book.
Campaigns require a minimum of 5,000 impressions. At our 30-second rate, that's £35, enough to ensure efficient delivery and meaningful results.
Publishers earn 90% of all ad revenue. When you withdraw earnings, standard Stripe payment processing fees apply (£2/month + £0.10 + 0.25% per transfer). These fees are billed directly by Stripe, not AdGrove. We recommend withdrawing £20+ to minimise the fee percentage.
We have robust fraud detection including behavioral analysis, IP monitoring, and watch-time validation. Every impression is verified before being counted and billed.
Your ad slot is never left empty, and an unlock is never left unpaid. Three pools sit behind every unlock request and they are tried strictly in order. First, paid advertiser inventory: every approved campaign matching the viewer's market, the placement's category and its duration setting enters a weighted draw. Second, AdGrove System Ads, which are our own creatives and pay publishers exactly the same rate as paid inventory, so a System Ad unlock is worth as much as an advertiser unlock. This is the pool we always prefer when the paid pool is quiet. Third, and only when both pools above are empty for that specific viewer, a Ghost Ad serves: a clearly labelled AdGrove promo at a fixed reduced CPM. Ghost Ads exist for markets with thin advertiser coverage, so in practice they appear on newer Global tier traffic rather than Premium. Whichever pool serves, the viewer experience is identical, the content unlocks the same way, and you are paid.
| Fill source | When it serves | Publisher payout per 1,000 |
|---|---|---|
| Paid advertiser campaign | A matching campaign has budget left | £5.40 to £8.10 (Premium), £2.25 to £3.60 (Global) |
| AdGrove System Ad | No matching paid campaign for that viewer | Identical to paid inventory at the same tier rate |
| Ghost Ad | Neither pool has anything for that viewer | £0.50, still paid on every unlock |
Paid campaigns serve first, AdGrove System Ads fill any gap at the normal CPM, and a reduced-rate Ghost Ad covers the rare case where neither pool matches a viewer. The result is an unbroken fill with publishers earning on every unlock. See the inventory answer above for the full breakdown.
Join AdGrove and experience video advertising where every view counts.